How Artist Marcos Cabrera was Tapped by Vans to Create Portraits of Skateboard Icons Alva, Hosoi, and Caballero

Everybody develops their very own course in life. Every decision, every fork in the road takes us closer to the locations we want to be, the people we intend to become, and also the jobs we want to work with.

Its an effective dynamic. One that can get rid of great distances and physical borders.

Also someone who grew up in the center of the ocean on the Canary Islands can eventually wind up paint vivid portraits of the worlds most famous skateboarders the very icons he idealized as a young kid after he picked up a skateboard and uncovered a path that would certainly change his life.

This, in short, is specifically what occurred to visuals artist Marcos Cabrera.

Beforeskateboard shoe company Vans touched him to depict team motorcyclists Tony Alva, Christian Hosoi, as well as Steve Caballero, the visuals musician adhered to an one-of-a-kind trajectory. It led Marcos from a young skate child in Tenerife hooked on skateboard magazines and also board graphics all the way to functioning as a permanent musician in the skate, sneakers, and also music scenes with a studio in Barcelona. Thats where the call discovered him


One day in 2017, Marcos was dealing with some board graphics for Spains biggest skateboard tag, JART Skateboards, when the phone rang. It was Jurgen Bluemlein of the Faux Ami musician cumulative in Berlin, that was servicing a secret project for Vans to recognize a few of the brand names most legendary skateboarders.

Would Marcos be fascinated in supplying the graphics and also develop poster-sized pictures of Alva, Hosoi, and Caballero in his very own trademark style?

He did not need to think twice.

As you can think of, they are tales for me. I entirely had a couple of posters of them hanging from the walls of my room in the early years when I was a kid, claims Marcos Cabrera. Was he worried concerning the top-level nature of the task? Nervous not so much, but really thrilled to work on something entailing them.

Skateboard symbol Tony Alva authorizing a limited edition picture print in London. Photo by @mayolgreenfilms


Jurgen Bluemlein had actually found Marcos work during an artist display at Bright skate boarding tradeshow in Berlin in 2011. Spanish lamono magazine held the ReSkate program, including skateboard decks developed by musicians. The ones from Marcos truly stood apart, so I damaged an individual rule and also got his job without ever satisfying the artist previously, states Juergen Bluemlein, that frequently curates events for Vans and runs the Museum of Skateboard Background.

After this initial get in touch with, the two inevitably made a personal link. It was clear that at one point, we would need to work with something together. So for the posters, Marcos was first in mind given that his style was exactly what I visualized. As well as bang! I can not have asked for anything more perfect, states Juergen.

A globe of detail: Tony Alvas poster memorializes traditional moments from his significant pro skateboarding career.Photo by @mayolgreenfilms

What regarding Marcos method made him the best option? For me as a skateboarder, his style is truly appealing. With its blend between heads as well as gore with an excellent sense of humor, plus sharp recommendations into pop culture. And as a great zombie fan, its specifically my preference! said Juergen Bluemlein.

A fast trip with Marcos Cabreras profile reveals photos of flaming skulls alongside creative handles name-brand sneakers thought of into mythological beasts next to groaning zombies and giggling skeletons.

Its a design created early in Marcos trip, when he would certainly duplicate well-known skateboard graphics by musicians such as Pushead, Jim Phillips and also Vernon Courtlandt Johnson blended with a healthy and balanced dosage of blood and digestive tracts from underground comics by Robert Williams, Richard Corben and Rat Fink by Ed Roth.


With Marcos on board, Juergen set the details of the mission: Tony Alva is celebrating his 60th birthday celebration as well as Vans wanted to invite him to Europe to celebrate this landmark in style. So they need a fitting present. As well as given that the Museum of Skateboard Background is everything about narrating skateboard history as well as culture, the gift must display what Tony Alva has actually achieved over the years as well as what he stands for today.

However Alva was not the only symbol celebrating a landmark. Hosoi is also ready to transform 50 in 2018, plus Steve Caballeros shoe, the Half Taxi, has actually just turned 25 years old. So if youre ready to immortalize these Vans tales as poster art you have to include all 3 of them! claimed Juergen Bluemlein.

At the Lovenskate print workshop creating the minimal edition prints. Image by Cap10.

A large-sized poster looked like the perfect format to blend the portraits with scenes from each skateboarders occupation such as renowned magazine covers or photographs.

Juergen and me collaborated looking for the pictures that was very important to the job of each biker. He provided me a lot of pictures of each one and afterwards we decided together on choosing one of the most vital moments, stated Marcos, including: Great details were additionally essential, like tennis shoes they had, decks as well as forms, techniques, and more.

For the extra unique touch, Juergen appointed seasoned screen printer Stu at Berlin-based label Lovenskate to screen-print the posters in a minimal edition run of 60 items for Tony Alva as well as 50 for Christian Hosoi.

As a special understanding right into the creative process, heres Marcos in his very own words regarding the inspiration behind each of the three pictures.


In the case of Alva, we chose the renowned photos that we though are most representative of his occupation as well as life: the air grabs in the swimming pool, the one with the trophy, and also for sure, the portrait of his precious pet, and of course his ALVA logo design on the top, states Marcos Cabrera.

Clarifying on the technique, Marcos claimed: Tony Alva is for me for certain the Skateboarder in terms of the skateboard heritage and also culture. For me it was extremely crucial maintain the renowned pictures recognizable with only 4 shades as well as taking good treatment of all details: His first string shade at Zephyr was blue, later adhered to by red white as well as blue from the Logan Group and ultimately his production of the first ever skateboard shoe created by skaters the Vans style # 95 era in red white and blue.

Juergen Bluemlein also explains: We saw to it to apply the popular image by Craig Stecyk from the Breeze/ Dog Community Era where Tony is holding the wild pet cat, however with his chihuahua Maxine rather.

Tony Alva authorizing his restricted version portrait prints with Juergen Bluemlein at Home of VANS in London. Photo by @mayolgreenfilms


Concerning depicting one of the most stylish skateboarders of perpetuity, Marcos claimed: Hosoi for me is the meaning of design on vert. The Christ Air I assume is among the most representative techniques from him, likewise the Rocket Air.

What is the general vibe in terms of personality he is developing with this portrait? Hosoi for me is among the hardcore punk people, the skate and also damage spirit from the very early years. Love the competition with Tony Hawk as well as I attempt to represent this on the illustration.

Looking at the better details of the print exposes tributes to Hosois performance history as a trendsetter. I think that his famous grab broadcasts like the Christ Air, Rocket Air grab and the hand plants are remarkable, so I determined to represent them on the illustration too, claimed Marcos Cabrera.

Christian Hosoi as well as Pops Hosoi approve the portrait. Picture by @Skateboardmuseum


About the portrait of renowned Bones Brigade team rider Steve Caballero, Marcos stated: I assume that it was really crucial to represent the Dragon, the racer and motorbike society as well as the information with his punk rock band, The Faction.

Additionally drawing the Taxicab Dragon on the back was a lot of enjoyable for me. By the way, it was extremely important reveal the Half-Cab air that Vans utilized on the tennis shoe model, Marcos claimed.

What is the total vibe in terms of individuality he is developing with this portrait? Caballero is just one of my faves riders of perpetuity, not only for the design of riding or the relevance on the skateboard culture, additionally for the significance of being one of the Bones Brigade cyclists and maintain this sensation alive. So you can think of how vital was for me servicing this.


Marcos Cabrera backstage at the Vans event recognizing Tony Alvas 60th birthday celebration. Image by @mayolgreenfilms

As the icing on the cake, Vans tossed Alva a huge birthday party at Home of Vans in London, during which Marcos Cabrera had the possibility to provide the framed poster to all three legendary skateboarders.

Contrary to the popular saying to never fulfill ones idolizers, Marcos had a grand time connecting with the heroes of his youth.

Tony Alva receives his picture in a frame.Photo by @mayolgreenfilms

I had the chance spend throughout the day with Alva and also give him the portrait throughout the Vans event. It was really amazing since it was a type of surprise for him, like a present for his birthday celebration. Alva was really passionate with the project, Hosoi had an excellent moment when he authorized all the prints as well as Caballero was definitely fantastic.

The end? Not quite, as Marcos Cabreras special course as an artist continues. We had an incredible time in London as well as I expect carrying out much more tasks together, plus bringing him to Berlin for a solo show actually quickly, stated Juergen Bluemlein.

Have A Look At Marcos Cabreras work

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